Smart enterprises are deploying blogs and wikis to power the Enterprise front line: Sales. Use cases may involve using Enterprise 2.0 technology to distribute timely market information, maintain a continuous loop of customer feedback, or maintain a wiki to manage selling points, FAQs, and collateral.

The Aberdeen Group is working to build benchmarks for how enterprises are deploying social media in general, and for various use cases like Sales. They just launched a benchmark study called “Sales 2.0: Getting Social About Selling”. Participants to the survey will receive a complimentary copy of the report ($399 value) allowing them to benchmark their sales performance and enterprise-wide use of social media against peers and Best-in-Class companies. The report is expected to be available on October 1st, 2008.

Via Traction Software.