IBM Research on the Use of Social Software in the Workplace
Four IBMers, Joan M. DiMicco, David R. Millen, Werner Geyer, Casey Dugan recently published, Research on the Use of Social Software in the Workplace [pdf]. It focused on their Beehive social networking website behind IBM’s firewall. Beehive was launched in 2007 by IBM Research as an internal social network site for IBM employees designed to blur the boundaries of work and home, professional and personal, and business and fun.
IBM Research is looking at four main areas: understanding adoption, usage patterns, motivations, and impact. This position paper gives a brief overview of the key findings from last two: motivations and impact on the workplace. The found that within a company intranet’s protected environment, employees choose to reach out on Beehive to new people rather than only connecting to those they know, which is different than behavior reported on Facebook. They also found that employees also share personal details that have not appeared with any significant frequency within IBM on other enterprise social software tools, such as intranet social bookmarking and blogging.
1 Comment Tags: beehive, ibm, intranet, socialnetworks




