Jeremiah Owyang, a leading social media thinker at Forrester Research, took some time with Stowe Boyd to share observations about the state of practice and the future of enterprise 2.0.

Via Enterprise 2.0 blog.

The recession has put more pressure on interactive marketers to deliver measurable results. While many marketing budgets are being cinched, more than 50% of interactive marketers say they will increase their spending on social marketing. Why? These inexpensive tools can quickly get marketing messages out through interactive discussion and rapid word of mouth and, properly managed, can deliver measurable results. But in this downturn, interactive marketers must move beyond experimentation by making social applications a permanent part of marketing, measuring and demonstrating their value, and integrating them into marketing efforts.

Read more at Forrester Research…

Une étude du groupe Forrester établit que les coûts reliés au courriel sont souvent sous-estimés par les entreprises. L’étude de Forrester estime que l’ensemble des coûts reliés aux courriels représente 25,16$ par mois par usager lorsque l’entreprise utilise sa propre infrastructure et acquiert les licences. En contrepartie, un service équivalent chez Google coûtera 8,47$ par mois.

Lire la suite sur Descary.com…

According to Forrester, social networking tools and internal wikis will have the greatest impact on workplace collaboration (see Forrester Projects Which Enterprise Web 2.0 Collaboration Technologies Will Grow, Which Will Decline). Technologies such as forums and RSS have a future in the enterprise but are currently underused, while podcasts have a limited future as an enterprise tool to increase productivity and enhance collaboration.

The study is the latest in the TechRadar series, Forrester’s research methodology used to predict the success of a set of related technologies over the next decade. The enterprise Web 2.0 analysis provides insight for two roles: Information & Knowledge Management professionals and Vendor Strategy professionals.

“Web 2.0 collaboration technologies solve problems that enterprises have today, but most companies have not used these tools anywhere near their potential. This new research illustrates to enterprise users where the smart money is invested and where to place their strategic bets. In the current economic climate, Forrester believes collaboration tools can save enterprises operation costs by getting people and processes together quickly and efficiently.” Gil Yehuda, senior analyst, Forrester Research

“While so much of the buzz around Web 2.0 has focused on the business-to-consumer market, the greatest opportunity today for vendors is in the business-to-business collaboration space. Some Web 2.0 collaboration technologies have shown a faster-than-normal life cycle, so it is critical for vendors to take stock of the enterprise tools that have the greatest long-term potential and invest wisely in those technologies.” Oliver Young, analyst, Forrester Research

Via IntranetBlog.com.

Forrester Research has published a new report on the state of wikis, blogs, social networking, and other new tools in the enterprise: Forrester TechRadar™ For Information & Knowledge Management Pros: Enterprise Web 2.0.

No longer new, Web 2.0 technologies solve problems that enterprises have today - but most have not yet used these tools to anywhere near their potential. Waiting for tools to mature seems prudent, but if you wait too long, employees may create their own collaborative environments on the Web. Timing your next move requires you to track the maturity of enterprise Web 2.0 technologies. In a careful examination of the marketplace and trends for enterprise Web 2.0 tools, we reveal that organizations find wikis valuable, forums stable (though underutilized), and report mixed success with blogs. Enterprise social networking tools stand ready to redefine workplace collaboration, adding new value to your organization’s content by associating it with peers and experts.

For more on this, check out the teleconference Forrester hosted on Monday with two of the report’s authors, analysts Gil Yehuda and Oliver Young.

Via Grow Your Wiki.

Forrester Research published a new report on the state of RSS entitled What’s Holding RSS Back? In short, while there are bright spots, it does not paint the picture of a technology that’s going mainstream anytime soon.

On a positive note, the resarch says that nearly half of marketers have moved to add feeds to their web sites. Further, RSS adoption among consumers is at 11% up from just 2% of users three years ago. RSS feeds usage is more dominant among men.

According to the research, of the 89% of those who don’t use feeds only 17% say they’re interested in using them. In fact Forrester spends much of the report helping marketers better explain the benefits of RSS to their customers.

Read more at Micro Persuasion…

A new report from Forrester Research, a company that has been closely following the adoption of web 2.0 and social technologies by businesses, now says that their earlier predications about Web 2.0 in the enterprise may have been too timid. Last year, they said that in 2008 I.T. shops would start to take a leadership role in Web 2.0 adoption by business, but this latest report is now debunking the conventional wisdom that I.T. is as skeptical as once thought.

Read more at Read Write Web…

Enterprise spending on Web 2.0 technologies will surge over the next 5 years, growing 43% each year to reach $4.6 bln globally by 2013, according to Forrester Research. 56% of North American and European enterprises consider Web 2.0 to be a priority in 2008.

Via ZDNet and BBC.