What do people say on the web about my products?
How are my competitors positioned on the web?
What are the latest innovations in my sector?
What type of visitors come to my website?
How can I anticipate the trends of the market?
These are a few basic questions that any manager or person with some responsibilities has to face nowadays.
The participation web, the growth of social networks and online communities have completely changed the digital landscape. Information is circulating at a very high speed, organisations are more and more exposed, their activities are more and more transparent, their reputation or monopoly sometimes depend on just a few mouse clicks.
However, a certain number of modern tools and techniques make it possible to be prepared and to avoid to be outrun. A good method combined with the adequate behaviour are essential to watch and to anticipate the key changes for specific types of activities and, as a consequence, to take the right decisions.
Business watch can take multiple shapes depending on the context: technology watch, strategic watch, competitive watch, territorial watch. In any case, they became a priority for any kind of organisation, small or large. All the competencies are concerned: marketing and public relations, management, sales, human resources, research and development, etc.
b-spirit guides companies through the learning process of watch mechanisms, provides them with solutions adapted to their needs and, of course, provides its own watch services as well.
Read about our solutions and do not hesitate to contact us for an evaluation of your needs.
Is it really important to capture and to organise information?
What is the best method to implement a knowledge management system?
How can I organise information sharing and information distribution in my company?
How can I move from information management to knowledge management?
How can I capitalize on knowledge?
These are a few basic questions that any manager or person with some responsibilities has to face nowadays.
At the end of the 90s, the strict control of information was still the rule despite of the democratisation of the web. Today, we see deep changes in the behaviours and the methods of knowledge distribution, provoked by the participatory web. Projects such as Wikipedia or Open Source, complemented by the weblogs and the social tools, hold a key position in the digital landscape and allow any user to contribute his own knowledge (crowdsourcing).
Moreover, the proportion of knowledge workers is growing at a spectacular pace. We moved from the industrial model of production management to the model of information management, also because of the automation of tasks.
The connected population is bursting, in- and outside of the organisation. The behaviour of this new type of users is now aiming at total and nearly unconditional information sharing. By the way, experience shows that an open, participatory attitude, following the “give and take” model, is far more effective than knowledge retention.
Nevertheless, the roll-out of a knowledge management project is not easy. It must be based on adapted tools; it must also be aligned with a clear and precise strategy, including consideration for the human relationships as well as the related interactions.
b-spirit provides consulting and guides companies in their knowledge management projects, from the initial analysis to the roll-out of appropriate tools.
Read about our solutions and do not hesitate to contact us for an evaluation of your needs.
What can social media bring to my company?
Is online collaboration a must?
What is collective intelligence?
How can I identify and leverage the social networks in my company?
How can I develop the consultation process?
These are a few basic questions that any manager or person with some responsibilities has to face nowadays.
Social networking (LinkedIn, Facebook, Xing, Viadeo…), social aggregating (Digg, StumbleUpon, Reddit, Netvibes…), social bookmarking (del.icio.us, Magnolia, Mr Wong…) are concepts that one can read about every day in the press. The web 2.0 revolution transformed our habits, our behaviours and how we conceive the world. Nowadays, everything is shared, exchanged, discussed, via numerous online services, free of charge most of the time.
These changes first occurred in our private lifes but they now enter the office progressively. The new generation of connectors/connected workers, also known as digital natives, start to integrate the business world, they import the tools they use at home which even amplifies the phenomenon.
However, such changes of behaviours require some adjustments in the way organisations operate. They must use social tools in a clever and responsible way. It is important that they provide a technical and legal environment as well as the appropriate training to make sure that the social experience brings concrete benefits to the company.
The social tools/networks, when used properly i.e. as an additional layer on top of the existing structure, are a necessary playground to improve the process of collaboration, consultation and innovation in the enterprise. Besides, they create a series of positive side effects: better interactions between employees, improved visibility between departments, more active collaboration between project groups, prevention and easier conflict and frustration management, higher motivation and implication of the workers, improved corporate culture, etc.
Another dimension of social intelligence is the relationship created online between customers and the enterprise as well as among the customers themselves. It is essential for a company to be present and open to its customers’ feedback. Conversations, positive and negative feedback posted on social platforms represent a valuable asset and make it possible to better adapt the products and the services to the needs of the customer.
b-spirit proposes a constructive approach of social tools, a methodology and guidance for enteprises to help them take a bend and practice social intelligence with serenity.
Read about our solutions and do not hesitate to contact us for an evaluation of your needs.
Does my website comply with the standards of the web?
What about launching a buzz marketing campaign on the web?
What are the real benefits of online services (SaaS)?
How can I integrate an online strategy into the global strategy of my company?
Web platforms, emarketing, ebusiness, web analytics, trends of the web, how can I make it out?
How can I make my enterprise 2.0-compliant?
These are a few basic questions that any manager or person with some responsibilities has to face nowadays.
Everybody agrees that the XXIst century will be completely connected. For the enterprise, the stake goes well beyond a simple showroom on a website. The interactions between all the stakeholders are made online and without interruption: coworkers, providers, customers, competitors, partners, all are now constantly present and active on the net.
Moreover, the type of exchanges is really different from ten years ago. While the globalisation makes the borders more and more blurry, the political, hierarchical, social and technological barriers collapse one after the other. Already in 2005, Thomas L. Friedman wrote that The World is Flat.
Today, an effective online strategy does not only consist in a web site, whatever well finished it might be. It is about taking all the aspects of today’s Internet into account, including mobility, search engine optimisation, the different professions of the web, reputation management, metrics, standards, intellectual property and so on.
Today, the richness of the web offers countless opportunities if you can understand and seize them. In this respect, b-spirit proposes multiple consulting services, support and training to guide companies through the working out of their online strategy and their online activities.
Read about our solutions and do not hesitate to contact us for an evaluation of your needs.
