Part I - The Wikipedia Myth

Part II - People at the Center

Part III - Getting started

The 2009 survey shows that there is great reputational risk associated with social networking as 74 percent of those surveyed believe it is easy to damage a brand’s reputation via sites such as Facebook, Twitter, and YouTube.

As this medium is evolving, there are different opinions about use and access. For example, 60 percent of business executives say they have the “right to know” how employees portray themselves and their organizations online, while 53 percent of the employees contend that “social networking pages are none of an employer’s business.”

So what should business leaders do? One option is to establish policies and protocols. However, nearly half of the respondents say that such guidelines will not change how they behave in cyberspace. Therefore, organizations should emphasize culture, values, and ethics in order to mitigate reputational risk in these online communities.

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Update: on Slideshare (via Demain la veille)

Stowe Boyd interviewed Jordan Frank (hi Jordan ) of Traction Software, one of the - if not the - first web based collaboration platforms for the enterprise. Themes discussed including some very interesting insights: enterprise 2.0 vs web 2.0, personal vs professional contributions and microstreaming.

Via Enterprise 2.0 blog.