According to Comscore, social networking is drawing new European users into the mobile Web. In November, 34 percent of mobile phone owners in Western Europe who visited social networking sites accessed social media exclusive of all other mobile Web content.

With 12.1 million users in Western Europe (France, Germany, Italy, Spain and the U.K.), mobile social networking is a rapidly-expanding category that grew 152 percent from November 2007 to November 2008.

The U.K. boasts the highest penetration of mobile social networking, at 9 percent, nearly triple that of Germany, where the activity is the least popular. The average penetration rate across all countries is 5 percent.

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