The Economist Intelligence Unit reported that Web 2.0 has moved from buzzword to reality in many of the world’s largest corporations. They conducted a survey of 406 senior executives worldwide and found that 79% of respondents see the collaborative web as a way to boost revenues and cut costs. They said that, perhaps the most interesting finding is that a full 85% of C-suite executives see the sharing and collaboration aspects of Web 2.0 as an opportunity to increase revenue and/or margins, versus 75% of middle management. Nothing like having top down sponsorship delivered to a largely already convinced group of middle managers. This top down effect also extend to the view that Web 2.0 is transformative, affecting all parts of the business (35% versus 28%) and is making a significant impact on the company’s business model (41% versus 22%).

Read more at The FASTForward Blog…