Cone just released its 2008 Cone Business in Social Media Study showing that almost 60 percent of Americans interact with companies on a social media web site, and one in four interact more than once per week.

According to the survey, 93 percent of Americans believe a company should have a presence in social media, while an overwhelming 85 percent believe a company should not only be present but also interact with its consumers via social media. In fact, 56 percent of American consumers feel both a stronger connection with and better served by companies when they can interact with them in a social media environment.

When asked about specific types of interactions, Americans believe:

• - Companies should use social networks to solve my problems (43%)
• - Companies should solicit feedback on their products and services (41%)
• - Companies should develop new ways for consumers to interact with their brand (37%)
• - Companies should market to consumers (25%)

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