For the fourth consecutive year, KM World recognized Traction Software’s market leadership by naming the company to their list of 100 Companies that Matter in Knowledge Management. “Traction Software continues to demonstrate leadership in delivering Enterprise 2.0 wiki and blog software that matches enterprise IT realities,” said Hugh McKellar, Editor-in-Chief of KMWorld Magazine. “Their unique social tagging model, discussion threading technology, deep audit trail and permission filtering capabilities demonstrate a clear focus on meeting customer requirements in the real world.” Read Full Release.

Via Traction Software.

An online community is an interactive group of people joined together by a common interest. It’s also one of the most powerful tools a marketer can deploy for customer retention, word of mouth, and customer insight. To host a successful community, think of it as you would product development: Start by focusing on objectives, chart a road map, assemble the right team, and plan to be flexible. Then build your success by launching the community with the backing of your most enthusiastic customers and staying engaged as the community grows. Above all, remember that control is in the hands of the members, so put their needs first, build trust, and become an active part of the community.

Read more at Forrester Research…

I’m surprised at how often I’m asked this question when putting on events or fielding general questions about blogs and emerging marketing tools. I mean, really, it only takes a few minutes to setup a blog, right? Well, we all know that’s not true when you’re working inside of a large enterprise, a non-profit or an academic institution where the decision makers are spread across disparate departments and buildings. These things can take time, and you need a plan.

Read more at Marketing Profs Daily Fix Blog…

Gartner, Inc. has highlighted 10 key predictions of events and developments that will affect IT and business in 2008 and beyond.

The predictions highlight areas where executives and IT professionals need to take action in 2008. The full impact of these trends may not appear this year, but executives need to act now so that they can exploit the trends for their competitive advantage.

Read more…