Motorola Intranet 2.0
Motorola takes on Entreprise 2.0. It’s initiative, which it calls “Intranet 2.0,” has been wildly successful, with 70,000 people using it every day, including partners. The company now has 4,400 blogs and 4,200 wiki pages and uses, among other technologies, social bookmarking and tagging by Scuttle and social networking by Visible Path.
“It actually does work. It’s beyond the wisdom of the hive, it actually lets people see new relationships, to see maps of what smart people and like people have done. For any specific problem or opportunity area, there’s a community that you can go and find that has the collective knowledge of the company.” Toby Redshaw, Motorola’s VP in charge of Enterprise 2.0 technologies
At Motorola, Intranet 2.0 started fairly quietly and grew organically by word of mouth and through the use of 250 “knowledge champions” strategically placed throughout the company to evangelize the new technologies. Redshaw made it a point to keep the technology simple to use so that the evangelism would turn into actual use. E-mail used to have a lock on the company, and Redshaw said he’s now seeing less e-mail use and more use of technologies like wikis and blogs to share information to wider audiences. “It has to be so easy to use so people vote with their clicks,” he said.
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