“… most organizations already understand that spreadsheets, presentation files, e-mails, word processing documents, and private databases are where much of the valuable institutional information is. While centralized “big IT” systems do a lot of routine record keeping, the heart and soul of an organization in the form of corporate strategies, product development plans, project notes, key performance metrics, and so on is really kept in e-mail folders and user’s directories. And while some of it must remain under strict control, particularly in public companies, much of it is unnessarily - and usually to a fault - hidden, unreused, and unexploited.

Fortunately, though Enterprise 2.0, a corporate mirror held up to the bustle and vibrancy of mass information discovery and sharing on the Web, has a lot of challenges ahead of it, we are starting to see IT managers considering it. And while I get to watch The Irregulars debate it on a regular basis, some good information is finally coming out on how to deal with the cultural, organizational, technical, and people issues around Enterprise 2.0. Here’s the list I’ve put together so far, I hope you enjoy it.”

1. It’s about ease-of-use, first and foremost.
2. Change requires motivation. Provide it.
3. Emergent doesn’t mean a blank slate.
4. Discoverability isn’t an afterthought, it’s the core.
5. It’s OK to fear loss of control and misuse.
6. Dynamic, effective advocates are a key enabler.
7. The problems will be with the business culture, not the technology.
8. Triggering an Enterprise 2.0 ecosystem quickly is likely an early activity driver.
9. Allow the tools to access enterprise services.

Read more…

There’s been so much crap written about “everything 2.0″, yet I’ve seen scant discussion, that is to say that there’s really been NO discussion, on what “Sales 2.0″ really means for the discipline of sales and marketing. What changes in Sales 2.0?

… Sales reps are taking customer communications into their own hands and to an entirely new level. Starting their own blogs, engaging in social networking and generally putting a friendlier face, theirs, on the corporate message.

Read more…

While Intel’s famous internal CEO blog by Paul Otellini is coming up on its second anniversary,
there’s a new public blog for Intel: IT@Intel Blog.

This site features several of Intel’s top IT leaders, who share their perspectives and invite discussion on the issues they and other IT managers are facing today. The blog offers an “inside look” at Intel’s IT operations and provides opportunities for you to exchange ideas directly with the IT experts who keep Intel’s business running and growing.

Via BlogWrite for CEOs.

Verizon has launched its first blog. It covers technology and telecom policy. The blog “seeks to encourage intelligent discussion of public policy issues affecting the telecommunications industry and Verizon in particular.”

Via Micro Persuasion.