Roland Piquepaille takes his hat off to Jonathan Schwartz, the most famous blogging CEO of the world, for blogging even though Sun has to eliminate a lot of positions. He [Schwartz] is even going further, allowing not only Sun’s customers, but everyone, to rate Sun products, says Piquepaille.
Here you can find the study that was made at Dresdner Kleinwort Wasserstein about the installation of Socialtext wiki, internally branded as DrKWikipedia. It sits alongside a traditional intranet; B2Evolution blogs; the Microsoft Sharepoint collaboration and communication service; and the MindAlign instant messenger client. The aim was to allow users to swap instantaneously between different modes of communication, depending on which is most appropriate.
“We already had a wiki that was heavily used by IT, but we wanted to bring business people on board to enhance collaboration and communication between IT and the business. We wanted a platform for both groups, not something that’s used just by IT.”
Ross Mayfield, CEO and co-founder of Socialtext, writes:
“the case addresses ease of use and adoption issues that lead to wiki traffic outperforming the intranet within six months. Specific use cases such as managing meetings, brainstorming and publishing and creating presentations collaboratively are explored in depth.”
Via Micro Persuasion: JupiterResearch reports that 35 percent of large companies plan to start corporate blogs this year and that nearly 70 will have them running by the end of this year. Only 32 percent of those surveyed said they use corporate blogs to generate word of mouth.
Virginia Heffernan, a television critic for The New York Times, started a new blog, Screens, focusing on the zillions of videos, video podcasts and vlogs that one can find on the www today.
With television and the Internet converging at last, who’s going to watch all this here-goes-nothing online video? Everything from political propaganda videos to nip slips (the popular video of, yup, celebrities revealing their breasts) seems to expect an audience. “Screens” will find, review and make sense of all those senseless new images: web video, viral video, user-driven video, custom interactive video, embedded video ads, web-based VOD, broadband television, diavlogs, vcasts, vlogs, video podcasts, mobisodes, webisodes, mashups and more.
Justin Rattner, Intel CTO and Director of Intel’s Corporate Technology Group, launched his new tech editorial blog on ZDNet.com last Friday and answers the question “If I’m Intel’s CTO, why isn’t this blog on the Intel site?”
Via Textura Design.
Via Micro Persuasion: InformationWeek is reporting that an Internet marketing company in Minnesota has started a business blog directory to help people find the most relevant information on blog postings geared toward specific industry trends, topics and research.
It doesn’t offer real simple syndication (RSS) today, but that should be the next feature to be included. In July, the company will add a separate podcast search engine.
SCIP and Cipher just made their last joint survey on CI available. They questioned 550 competitive intelligence professionals working in more than 12 industries. The survey targeted organisations with less than US$10 million of annual revenue up to large companies with annual revenue greater than US$1 billion.
Competitive intelligence professionals work in a wide variety of environments where change is a constant. The Competitive Intelligence Foundation’s State of the Art: Competitive Intelligence Research Report helps chart the progress of the competitive intelligence (CI) field. This report provides CI practitioners significant information on how competitive intelligence can support their organizational environment – information that can be used by all practitioners to improve their effectiveness. This first-of-its-kind study presents a comprehensive view of the current competitive intelligence field as defined by over 500 practitioners. This 160 page full color report contains responses from CI professionals working in more than 12 industries, covering all global regions and all competitive intelligence constituency groups.
Unfortunately, the full survey costs US$ 200 but the Executive Summary is available online [.pdf].
A few things struck me:
Via Vtech.
Craig Barnes writes: “… that is why so many of the pioneering collaboration software companies failed, and that is that they tried to change how “knowledge workers” fundamentally function and force new systems down their throat via big IT projects (that cost a fortune too by the way.)
Blogs and RSS are different than the failed tools before them in business. Why? Because they augment how people work (or want to work at least) and have a low cost/learning/useability threshold. The jury is still out on this but I have strong feelings on this subject with some 21 years in the software business. The predictable nature of users is their desire to improve what they are already doing. And if it is not a cognizant desire it is a subconscious requirement to not make them think - at least not too much. Meaning, not draconian change from on high but small, enjoyable, obvious improvements in productivity with little or no effort. Blogs and RSS are delivering big-time. And it’s happening now in big business, this is not theory.”
Business blogs can be a good choice for both large and small companies - most companies already have a profile on the internet, but especially smaller companies are struggling to get visitors, and have serious problems reaching people interested in their field of business. Start a blog and use various ping services to reach out to millions of readers all over the world!
Easton Ellsworth just created a Business Blogging Wiki at Wetpaint. He plans to put thoughts in there on a regular basis to benefit others who want to know more about business blogs.
Via ZDNet.com: Jakob Nielsen and Amy Schade of the Nielsen Norman Group just published a 544-page study on email newsletter usability, including 165 guidelines for subscriptions, content, managing accounts and RSS-based news feeds. It%u2019s the third edition of the study, which the company has done about every two years so far.
Via eMarketer: “… according to a new report, “Managing Word of Mouth Online,” from JupiterResearch, large and medium-size companies are lagging behind smaller companies when it comes to leveraging this powerful marketing tactic.
“More than 90% of large companies believe that consumer recommendations are important in influencing other consumers’ purchase decisions,” said Emily Riley, Jupiter analyst. “Yet many large companies are not focusing efforts on managing the conversation among consumers.”
Jupiter found that while 66% of small companies monitor WoM marketing on an ongoing basis, roughly half that, or only 33% of large companies, do the same.
In fact, Jupiter discovered that large companies are more likely to assign WoM management to PR and marketing groups or third-party agencies, a practice that largely insulates employees from the affects, both positive and negative, of the feedback and means missing key opportunities.”
Via rexblog.com: “… podcasting — video, audio, whatever — can be a business tool. Because this example is professional sports, it’s quite cool — and newsworthy. But distributing training, motivational or other types of video or audio to ones staff or clients can be the “the business” of podcasting. That’s why I’ve always recommended that people not think in terms of “advertising” or “radio show” when the topic of “monetizing” blogging, podcasting, etc., comes up.”
So, if you don’t have an iPod yet, think about it!
Via Micro Persuasion: Fluido has compiled a list of all of the tools you can use to monitor your brand online. It’s in Italian, but you can read this Google translated version.
Following on Robert Scoble’s recent move from Microsoft to PodTech, his new employer blogged a press release, the first one to my knowledge that you can comment and trackback!
ViaPR Thoughts.
“… if you compose the most brilliant text in the world into an email, it will have less impact than if you published it in some more persistent medium such as a blog, wiki, or forum.
The key issue that I have against email is that it compounds the problem of exploding volumes of unmanaged content by creating unnecessary duplicates. If you email a document to 2 people, you now have 3 copies to manage and merge and diff. No one knows which one is the master copy. No one knows which one is the newest copy regardless if someone stupidly added “new” to the file name. Plus, everyone is personally responsible for their piece of the archive. That is too much responsibility. If I accidentally delete the best version (it may or not be the latest version) of a document, there is no way to get it back.
There are lots of other issues I have with email. Many of them stem from a so-called benefit of email that it is a central place and it is in your face. Most people get too much email and are really bad at managing it. Because I monitor lots of open source mailing lists, I consider myself in that group. I constantly miss emails that sift below the scroll. I know that others have the same problem because whenever one of the mailing lists I subscribe to starts to get lively with good (or bad) dialog, there is always someone who complains about volume. What kind of collaboration is that? “Could you all please shut up? I have personal information management problem.”
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