Greater engagement via social media
Here’s a terrific case study from Swedish/US communication consultants and training firm Gronstedt Group on the role social media plays in helping the sales team at US educational publisher Prentice-Hall improve their sales performance.
The case study describes how the firm applies a new approach to e-learning:
[... Sales training is no longer about watching, reading and listening, but about doing, simulating, socializing, sharing and collaborating. The maturation of a new wave of online applications and tools, such as blogs, podcasts, online gaming, and wireless and mobile technologies, is driving ever-greater levels of sales and service productivity.
