MacDonald’s launches Open for Discussion, a corporate responsibility blog.
Corporate social responsibility through the eyes of Senior Director, Bob Langert, and the other people at McDonald’s who work on corporate responsibility issues that matter. Get personal perspectives on the issues, meet the people behind the programs, and hear open assessments of the challenges we face.
Via entreprise_et_blog.
On behalf of one of our customers, we are looking for candidates for a temp employment of at least 3 months in Geneva (Switzerland). Please find below the requirements and let us know your details in the comments or by e-mail if you are interested.
Profile
Duration: 3 months with possible extension
Location: Geneva (Switzerland)
Start date: immediately
Languages: fluent English (speaking and writing), French
Occupation: 100%
Skills: excellent knowledge of the web (standards, information search, syndication, forums, etc), good organisation, fast learning, knowledge management.
Mission: search the web for specific data and information, strategic watch, collect / categorise / transfer information on a corporate intranet.
Via BusinessBlogWire: Bloggoggle, a new human-powered directory of professional bloggers.
bloggoggle is a directory of blogging professionals - categorized and rated by their peers.
A report conducted by the recruitment firm OfficeTeam, the Office of the Future: 2020, looks ahead to the future of office work and the kinds of jobs that will be invented in the coming years, which they purport will include such things as Virtual Meetings Organizer, Human Resource Coordinator, and Information Integrator/Abstractor.
Via Micro Persuasion: according to CBP Career Consultants Co., Ltd., a leading career consulting firm in China, 52% of white-collar workers now keep blogs. Their sole purpose is to complain about office and personal gossip.
Onalytica Blog publishes a report on the the 25 most influential authorities on Business Blogging.
Via BlogSavant Blog.
Good article on DMNews about the usefulness of a corporate blog for senior managers to boost their corporate brand communication.
“When the name of the company is the brand that is marketed, “truth and authenticity” of the entire organization is on the line, everyday. As time consuming as this might be, taking control of corporate brand perception is still senior management’s responsibility.
[...]
Blogs are a strategic tactic that senior management can use to stay connected to the realities of the competitive marketplace. Blogs can provide instant feedback and typically honest information, like taking the pulse of your customers.”
DM also offers three keys to a successful blog marketing campaign:
Via LexBlog Blog.
Debbie Weil has updated her lists of blogging 101, podcasting 101 and RSS 101 for marketers.
Guinness has launched a weblog created and written by the company’s marketing staff.
Make sure you don’t select ‘Other countries’ on the gateway page otherwise it won’t let you through because “lots of countries have different policies and laws regarding the legal age at which people can view materials to do with alcoholic products and how alcohol brands can and cannot market their goods.”
Via Micro Persuasion.
Reuters tests on-line collaboration by opening its Financial Glossary Wiki, a new Reuters Labs project.
The Reuters Financial Glossary has been developed to give you quick and easy access to definitions of terms and concepts related to the financial markets. It is a community-created collaborative project, based upon a published book written and edited by Reuters Editorial staff. Now anyone can edit, build upon and add entries to the glossary to create a helpful source of information.
The Reuters Financial Glossary covers foreign exchange, treasury, money and capital markets, mortgage-based assets, equities, commodities, sovereign and corporate debt, technical analysis, and macro-economic terms. Also included are a number of IT related references that will help the transition into the new digital business world. It has a simple alphabetical format and is fully cross-referenced.
Stephen Baker just published a new article for BW Online on corporate blogging.
“The idea is that few companies are blogging from executive suites, lots of them, from McDonald’s to Cannondale Bicycles, are using blogs as communication tools. In many companies they’re supplanting the corporate Intranet.”
The digital edition of the annual EContent 100 issue is available on-line [December 2005 www.EContentMag.com]. The issue features the EContent 100 list of companies that lead the industry by being innovative and in delivering products and services that further the evolution of digital content. For 2006, the digital issue is delivered using a browser-based technology and offers the look and feel of EContent’s award winning layout, design, and content, combined with ease of digital usability.
Click here to view the December 2005 issue.
Charlene Li @ Forrester is starting a review of corporate blogging solutions. The research excludes blogging sites like Blogger, LiveJournal, MSN Spaces, and Xanga that are focused more on individual consumer bloggers.
The top line results will be available on her blog and survey participants will receive a copy of the summary report. But only Forrester clients will be able to access the full report, evaluations, and detailed spreadsheets.
Factiva identified that the term “blog” rise from 9th out of the 45 words across the German media, and moved to number 1 by the end of 2005. The term “blogs” was the most widely mentioned business term in December above terms like Risk Management, Crisis Management, Corporate Governance, Turnaround, ERP and Wikipedia.
Via Moonwatcher.
InternetWeek and InformationWeek have a good in-depth article on enterprise wikis. It discusses acquisition and adoption strategies, changing corporate culture and the “wiki effect.”
Nancy Settle-Murphy, Chrysalis International Inc. and Stan Garfield, worldwide Knowledge Management Leader for Consulting & Integration Services @ Hewlett-Packard Company released a 10-point communiqué about how team leaders can create a knowledge-sharing system in their own virtual backyard: Sharing Knowledge by Design - Building Intellectual Capital in a Virtual World.
RF1 Paddock Pass, an insider of the Renault F1 Team and of the Renault Technical Centre, just launched the Renault F1 Team weblog. It is in English (a French version should follow) and its mission is to tell the story of a season with a race-winning F1 team. The author wants to take the readers to parts of an F1 team that no journalist ever sees, and put them at the heart of the action. Sounds exciting!
Via Bertrand Soulier.
